Last updated: August 2026
This Privacy Policy is compliant with the UK GDPR and the Data Protection Act 2018. By using our website and services, you acknowledge that you have read and understood this policy.
Arty Mobile Car Rentals Ltd ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you use our website and rental services. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We are registered with the Information Commissioner's Office (ICO).
We collect the following types of personal data: • Personal details: full name, date of birth, email address, phone number • Driving license details: license number, license type, issue date • Identification documents: passport or UK ID card details (presented at collection) • Booking information: vehicle selection, rental dates, payment details • Signature data: digital signature captured during the booking process • Website usage data: IP address, browser type, pages visited, cookie data
We process your personal data for the following purposes: • Managing vehicle rental bookings and agreements • Verifying your identity and driving license • Processing payments and managing deposits • Communicating with you about your booking • Handling traffic offences, fines, and charges incurred during the rental period • Responding to enquiries and providing customer support • Complying with legal and regulatory obligations • Improving our website and services
Under UK GDPR, we rely on the following legal bases for processing your personal data: • Performance of a contract (Article 6(1)(b)) — processing your data to manage your rental agreement • Legal obligation (Article 6(1)(c)) — processing data to comply with legal requirements such as reporting traffic offences • Legitimate interests (Article 6(1)(f)) — using data to improve our services and prevent fraud • Consent (Article 6(1)(a)) — using cookies and marketing communications (where applicable)
We may share your personal data with the following parties: • Law enforcement agencies and authorities (e.g., police, DVLA) in relation to traffic offences or legal proceedings • Debt recovery agencies for unpaid charges or fines • Insurance providers (if applicable) • Payment processing providers • Our hosting and technology providers (under strict data processing agreements) We do not sell your personal data to third parties.
We retain your personal data only for as long as necessary: • Booking and rental agreement data: 6 years after the end of the rental period • Driving license and ID data: 6 years (for legal and audit purposes) • Deposit and payment records: 7 years (for tax and accounting purposes) • Website usage and cookie data: 12 months • Unsuccessful enquiries: 12 months After the retention period, your data is securely deleted or anonymised.
You have the following rights regarding your personal data: • The right to be informed about how we use your data • The right of access to your personal data • The right to rectification of inaccurate data • The right to erasure ("right to be forgotten") • The right to restrict processing • The right to data portability • The right to object to processing • Rights in relation to automated decision-making and profiling To exercise any of these rights, please contact us using the details below. You also have the right to lodge a complaint with the ICO (ico.org.uk).
Our website uses cookies to improve your browsing experience. We use: • Essential cookies: necessary for the website to function (e.g., booking forms, authentication) • Analytics cookies: help us understand how visitors use our site (only used with your consent) • Preference cookies: remember your choices and settings You can manage your cookie preferences through our cookie consent banner or through your browser settings. See our cookie consent banner for more details.
We implement appropriate technical and organisational measures to protect your personal data, including: • Encryption of data in transit and at rest • Secure access controls and authentication • Regular security reviews and updates • Staff training on data protection • Secure deletion of data after the retention period However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Your personal data is primarily stored and processed within the United Kingdom. Where data is processed outside the UK, we ensure appropriate safeguards are in place, such as UK adequacy regulations or Standard Contractual Clauses, in compliance with UK GDPR.
We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the updated policy on our website and updating the "last updated" date. We encourage you to review this policy periodically.
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us: Arty Mobile Car Rentals Ltd Peterborough, PE4 7AN, United Kingdom Phone: 07824 311417 Email: contact@artymobilecarrentals.co.uk You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.